Smoke-Free Media

Smoking imagery in movies glamorizes and normalizes tobacco use. The Surgeon General identifies smoking in movies as an influence on youth smoking.

Reality Check youth work to build support for an R-rating in movies that depict tobacco use by:

  • Educating the public
  • Building local support
  • Engaging local cinema owners
  • Mobilizing parents, community members & youth to advocate with the MPA

Giving an R-rating to future movies with smoking would decrease the number of teen smokers by 18% and prevent one million smoking-related deaths, according to the Center for Disease Control and Prevention.

To keep smoking out of movies and programming rated for children, sign the petition